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Bars.com

About Us

Bars.com has
transformed on-
premise sampling.

NATIONAL BRAND MANAGER

Drink sales

Staff tips

No cost

Bars.comAbout Us

Our Story

Our Journey: Enhancing Experiences Nationwide

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For over 20 years, we powered over 80,000 sampling events annually, bringing millions of guests together at thousands of bars and restaurants for the world's largest spirits brands. We built the leading global agency for experiences and sponsorships. In 2022, we looked around and thought, "We can still do better." So we launched Bars.com to shake things up all over again.

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Bars.comAbout Us

Brand Partnerships

Trusted by Icons, Proven by Results

BacardiConstellationWoody CreekSuerteLuxcoDioniLife
Bars.comAbout Us

The Crew

Introducing The Bars.com Team

Charlie Horsey

Co-Founder & Chairman

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Jay Verna

CEO

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Aquiles La Grave

Co-Founder & CPO

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Ryan Carter

CMO

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Chad Michael George

General Manager

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Adam Hurd

Director of Operations

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Gigi Scaturro

Campaign Coordinator

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Jacob Ivener

Campaign Coordinator

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Charlie Horsey

Charlie Horsey

Co-Founder & Chairman
Introduction

Charlie is a results-oriented executive and entrepreneur with over 30 years in sports, entertainment, and marketing services. He has a proven track record in building, leading, transforming, and selling global businesses. Before launching Bars.com, Charlie founded MKTG in 2003 (acquired by Dentsu in 2014), growing it into a global experience brand with clients like Diageo, Coca-Cola, Nike, Apple, and more. An industry expert, Charlie has contributed to Fast Company.

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Jay Verna

Jay Verna

Chief Executive Officer
Introduction

Jay delivers 25 years of global business leadership and strategic vision, driving profitable growth and operational effectiveness for top companies like Diageo, The Wine Group, ABInbev, PepsiCo, Apple, and Toyota. He transformed the single largest experiential marketing practice in the world to deliver greater impact and efficiency across 100,000 multi-channel activations each year.

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Aquiles La Grave

Aquiles La Grave

Co-Founder & Chief Product Officer
Introduction

Aquiles La Grave is an award-winning innovator and 3x Inc. 5000 honoree, recognized for pioneering advancements in tech. He is a former SLEI Fellow at Stanford University focused on LatinX representation in tech. Aquiles has led industry-changing projects, notably Brandzooka which pioneered Programmatic TV Advertising. A contributor to AdAge, Dow Jones, and Forbes, he shares insights on innovation as a practice.

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Ryan Carter

Ryan Carter

Chief Marketing Officer
Introduction

Ryan has 20 years of marketing experience, blending technology and human connection to create engaging consumer experiences. From his roles at brand powerhouse Nike and leading experiential agency MKTG, he excels at crafting unforgettable moments. His expertise ensures Bars.com transforms venues into vibrant hubs of shared moments and cutting-edge engagement.

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Chad Michael George

Chad Michael George

General Manager
Introduction

Chad Michael George is a Denver-based hospitality veteran of 20+ years. He is also an executive board member for the CO Bartenders’ Guild and EatDenver. Chad is a Certified Sommelier, Certified Sherry Wine Specialist and a graduate of the prestigious B.A.R. 5 Day program. Chad was chosen for 2016 Food & Wine Magazine’s “Top Mixologists” and is widely recognized as a leading expert in spirits, mixology and hospitality around the United States. He leads Bars.com’s community engagement platforms.

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Adam Hurd

Adam Hurd

Director of Operations
Introduction

Adam is a problem solver and team leader with a skillset ranging from client services to revenue operations. Before joining bars.com he spent 6 years in programmatic media working with brands and agencies. With experience in a startup, he is no stranger to working across departments and scaling teams. Adam prides himself on impacting both customer facing relationships and creating internal operational prowess and discipline.

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Gigi Scaturro

Gigi Scaturro

Campaign Coordinator
Introduction

Gigi is a recent graduate from Colorado State University with a Bachelor of Science in Business Administration and a concentration in Marketing. With 4 years of experience in hospitality, she developed a deep understanding of the industry. Gigi has a passion for the digital side of marketing, bringing creativity and strategy to every campaign. Her love for the hospitality industry drives her to deliver impactful, results-oriented solutions for Bars.com.

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Jacob Ivener

Jacob Ivener

Campaign Coordinator
Introduction

Jacob is a results-oriented strategist specializing in the execution and innovation of experiential events. A recent graduate from the University of Colorado, Jacob is excited to apply his field of study everyday through venue communication and bringing brand activations to life across our network. His relentless work ethic is paired with his passion for sports and art, fueling his ability to approach each project with determination and creativity.

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Bars.comAbout Us

Engagement Metrics

Making Fans, Not Just Numbers

85%Guest Participation

Every guest interaction opts into future communication via verified phone numbers and push notifications.

100%Opt-in

Every guest interaction opts into future communication via verified phone numbers and push notifications.

90%Staff Engagement

9 out of 10 staff actively participate in distributing brand offers.

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Bars.comAbout Us

Built By The Best

Built by the Team That Changed the Game

Bars.com crew

At Bars.com, our team brings decades of expertise and a passion for innovation to everything we do. From shaping the world's largest sampling programs to redefining brand experiences at home and abroad, we're dedicated to connecting guests with unforgettable moments.

Bars.com crew

Our Experience

MKTG logoBrandzooka logoNike logoTracylocke logo
Bars.comAbout Us

Book a Demo

Book your Demo.
Rediscover Sampling.

Let's serve America your drink on Bars.com, the On & Off Premise programmatic sampling network.

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About Us

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